https://www.cohesivemarketing.com.au/blog daily 0.75 2024-08-20 https://www.cohesivemarketing.com.au/blog/2024-seo-trends monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724151152159-YG6H10WNMZ0XS8RC7TQG/unsplash-image-7UXuuSGutnI.jpg Blog - Top SEO Trends You Need to Know in 2024 - 4. Core Web Vitals In the wild world of SEO, Core Web Vitals are like the secret sauce to success. They measure how users experience your site—things like loading speed, responsiveness, and visual stability. Google takes these seriously, and so should you. In 2024, making sure your website is fast and reliable isn’t just good practice; it’s essential for ranking high. Actionable Tip: Use Google’s PageSpeed Insights or Lighthouse to see how your site stacks up. Then, roll up your sleeves and get to work on those recommended tweaks. Your users—and your SEO rankings—will thank you. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724146804164-GE6DGX7ILHWVN3Z1FF38/unsplash-image-4TodkZIJkrY.jpg Blog - Top SEO Trends You Need to Know in 2024 - 2. Voice Search Optimisation “Hey Google, what’s the best coffee shop near me?” Voice searches like this are becoming the norm, and if you’re not optimizing for them, you’re missing out. Voice search is all about natural, conversational language—think of it as SEO with a human touch. In 2024, it’s time to fine-tune your content to answer the questions people are asking aloud. Actionable Tip: Focus on creating content that answers specific, conversational queries. Imagine your audience is right there, asking you questions, and you’re giving them the best answers possible. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724150959471-DEPROS30OQ897FOMLB3I/unsplash-image-SpVHcbuKi6E.jpg Blog - Top SEO Trends You Need to Know in 2024 - 3. Mobile-First Indexing In today’s world, if your website isn’t mobile-friendly, you’re basically invisible. Google’s mobile-first indexing means that your site’s mobile version is the star of the show. It’s not just about being responsive anymore; it’s about delivering a flawless mobile experience. Fast, smooth, and user-friendly—that’s the mobile mantra for 2024. Actionable Tip: Give your website a mobile makeover. Test its mobile-friendliness using Google’s tools, and make sure it loads faster than you can say “SEO.” https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724151507066-11HV52IQZVLLAOZWV5OM/unsplash-image-ox72sUdwbEA.jpg Blog - Top SEO Trends You Need to Know in 2024 - 7. Local SEO and Google My Business For small businesses, Local SEO is like finding a treasure map to success. With the rise of “near me” searches, optimizing your Google My Business (GMB) profile is crucial in 2024. A well-optimized GMB profile is your golden ticket to local visibility, driving more foot traffic and online enquiries. Actionable Tip: Keep your GMB profile looking sharp with accurate info, eye-catching photos, and regular updates. And don’t be shy—ask your happy customers to leave glowing reviews to boost your local SEO standing. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724146711119-0HX75IGVYYV4CU3NASWT/unsplash-image-MECKPoKJYjM.jpg Blog - Top SEO Trends You Need to Know in 2024 - 1. AI-Powered SEO Artificial Intelligence isn’t just for sci-fi movies anymore—it’s transforming how we do SEO. Google’s AI, RankBrain, has been making waves, and it’s only getting smarter. Think of AI as your new best friend, helping you discover the perfect keywords, craft content that hits the mark, and analyze data like a pro. In 2024, embracing AI tools isn’t just a trend; it’s a game-changer. Actionable Tip: Start experimenting with AI-powered SEO tools like SurferSEO or Clearscope. They’ll help you optimize your content and give you insights that might just make your competitors green with envy! https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724151391591-YOJTH2J0D5V0DK2SNA79/unsplash-image-oDBmduFQDn4.jpg Blog - Top SEO Trends You Need to Know in 2024 - 5. E-A-T: Expertise, Authoritativeness, Trustworthiness Google’s love affair with E-A-T (Expertise, Authoritativeness, Trustworthiness) is still going strong. In 2024, content quality isn’t just king—it’s the entire royal court. Google wants to know that your content is coming from a place of expertise, that it’s authoritative, and that users can trust it. If you can tick those boxes, you’re on your way to SEO glory. Actionable Tip: Produce content that’s not just good, but great. Show off your expertise, back it up with solid facts, and make sure it’s written by credible sources. And don’t forget—getting backlinks from other trusted sites is like gold dust for your SEO. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724152731535-E7A7I7AYU0HPLPZEULYY/unsplash-image-x8ZStukS2PM.jpg Blog - Top SEO Trends You Need to Know in 2024 - 8. Sustainability and Ethical SEO Consumers are more eco-conscious than ever, and Google is taking notice. In 2024, showing that your business cares about sustainability and ethical practices isn’t just good PR—it’s good SEO. Google rewards businesses that align with user values, so if you’re doing good, make sure everyone knows it. Actionable Tip: Highlight your sustainability efforts and ethical practices in your content. Be authentic, be transparent, and watch how your audience—and your rankings—respond. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1724151444081-UQ3FPPH7THPMRI2UMVZG/unsplash-image-3rcT6_NjjbU.jpg Blog - Top SEO Trends You Need to Know in 2024 - 6. Video Content: Lights, Camera, SEO! Video isn’t just a passing fad—it’s a full-blown revolution. Whether it’s YouTube, TikTok, or embedded videos on your site, video content is capturing more eyeballs than ever. In 2024, adding video to your SEO strategy is a no-brainer. It’s engaging, it’s shareable, and when optimized correctly, it can skyrocket your rankings. Actionable Tip: Start creating video content that resonates with your audience. Whether it’s tutorials, behind-the-scenes looks, or customer testimonials, make sure your videos are optimized with relevant keywords in titles, descriptions, and tags. https://www.cohesivemarketing.com.au/blog/5-steps-for-keyword-research monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/1722989012557-CJEL63TSZS1UX5HDK41C/unsplash-image-Jp-X63-an8U.jpg Blog - 5 Steps for Keyword Research - 1. Define Your Goals Before diving into keyword research, it's crucial to define your goals. What do you want to accomplish with search traffic? Many businesses mistakenly aim for "more website traffic," but your primary focus should be on increasing sales and earnings. For example, if you're developing a keyword strategy for an e-commerce website, identify the sales problem you want to solve, such as: Increasing sales. Feeding different segments of the sales funnel. Gaining ad clicks and ad impressions. Building awareness of your site, services, and products. Building awareness is often the starting point, as it helps you rank for competitive keywords and phrases while driving direct sales. Once your goals are clear, you can categorize your keywords to build a digital marketing and content strategy. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/0c75b128-f023-48bd-a540-0a867c032fe4/Keyword-Research-SEO.jpg Blog - 5 Steps for Keyword Research - 2. Develop Keyword Categories With your goals in mind, develop keyword categories that align with them. For example, if your goal is to increase sales, focus on "money phrases"—keywords with commercial intent that often result in a sale. These keywords are usually highly competitive and have a higher cost per click due to their potential return on investment. There are also "long-tail money phrases," which are more specific and often less competitive. These can be grouped into categories like: Competitor comparisons Discount price searches Product reviews and ratings Coupon code searches Searches for sales https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/55ffbd36-eb8b-4577-95cf-5f5a780aca7c/EAT+cropped.jpg Blog - 5 Steps for Keyword Research - 3. Focus on E-A-T Modern SEO isn't just about keyword relevance; it's about demonstrating expertise, authority, and trustworthiness (E-A-T). Google prioritizes content that provides valuable information and is created by authoritative sources. While money phrases are important, building authority through comprehensive content can help you eventually rank for these terms. Google's Search Quality Raters Guideline emphasizes the importance of E-A-T in determining the quality of a webpage. If the barrier to entry for money phrases is too high, focus on creating content that builds your site's authority. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/6d7cc384-e87a-40ff-b92d-f33d6d5a36b8/Keyword-Strategy.jpg Blog - 5 Steps for Keyword Research - 4. Understand User Intent Understanding the user intent behind a keyword is crucial for crafting content that meets users' needs. The top-ranked sites on the Search Engine Results Pages (SERPs) are those that best satisfy user intent. Google's guidelines emphasize that the best pages "fully satisfy the user intent" of a search query. To align with user intent: Ensure the query and user need are specific and clear. Create content that fully satisfies the user's need with minimal effort. Aim for the "Fully Meets" rating, which means the result is a complete and perfect answer to the query. If a keyword has multiple meanings, consider all possible user intents and prioritize the most popular one. This approach will help you rank higher, as Google often ranks informational content above transactional content if user intent leans towards information-seeking. https://images.squarespace-cdn.com/content/v1/668783f494bbdc7aefc925f1/9fc2dea7-6c36-490d-a1e3-06a2793fd988/Google-Trends.PNG Blog - 5 Steps for Keyword Research - 5. Use Google Trends Google Trends is a valuable tool for identifying search intent and understanding trends over time. It can help you spot seasonal trends, regional interest, and shifts in consumer behavior. 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